UNITED NATIONS COP28 VR GAME

UNITED NATIONS COP28 VR GAME

How to engage senior leadership on climate change using a VR game?

How to engage senior leadership on climate change using a VR game?

How to engage senior leadership on climate change using a VR game?

Together with the Reckitt, we created Pests & My Planet, an immersive VR experience for COP28 in Dubai. This project spotlights the urgent climate-health connection, aiming to engage leaders on the role of health and net-zero future.

Client / Stakeholders

Client /

Stakeholders

Reckitt

LSHTM

United Nations

Hogarth Worldwide

Services

UX Design

XR Design

UI Design

My role

Experience Design

Lead

Date

Nov, 2023

Out, 2023 -

Dez, 2024

Mapping the Journey with User-Centric Insights

Mapping the Journey with User-Centric Insights

We focused on a key task flow that breaks down each stage—from onboarding to tutorial and in-scenario actions. This approach helped us identify user needs, points of friction, and opportunities for engagement at each step, ensuring a seamless experience for accessibility and impact.

We focused on a key task flow that breaks down each stage—from onboarding to tutorial and in-scenario actions. This approach helped us identify user needs, points of friction, and opportunities for engagement at each step, ensuring a seamless experience for accessibility and impact.

After mapping the user journey, we began crafting the experience through wireframes, ensuring alignment with the project goals and a cohesive user experience.

After mapping the user journey, we began crafting the experience through wireframes, ensuring alignment with the project goals and a cohesive user experience.

Beyond designing a global experience, we recognized that most users would be new to VR. To support them, we developed tutorials and focused on simple, intuitive usability, ensuring a fun and insightful experience.

Beyond designing a global experience, we recognized that most users would be new to VR. To support them, we developed tutorials and focused on simple, intuitive usability, ensuring a fun and insightful experience.

At COP28, key leaders in climate change and sustainability engaged with the game, making the experience both impactful and memorable.

We delivered a fun and engaging experience that also provided a thought-provoking moment to reconsider actions and ensure we’re making the right choices for our planet.

At COP28, key leaders in climate change and sustainability engaged with the game, making the experience both impactful and memorable.

We delivered a fun and engaging experience that also provided a thought-provoking moment to reconsider actions and ensure we’re making the right choices for our planet.

Results of this collaborative process:

Results of this collaborative process:

Results of this collaborative process:

Engaged global leaders, sparking meaningful climate-health discussions.

Helped climate education through accessible VR.

Inspired leaders outside cop28 to align actions with health and sustainability.

Talented designers I worked with on this project:

Design Lead: Andre Lemergas

UX / XR Lead: Marina Rockett

UI Designer: Thiago Reis

Art Director: André Luiz

Talented designers I worked with on this project:

UX/UI Design Lead

Andre Lemergas


UX / XR Lead

Marina Rockett


UI Designer

Thiago Reis


Art Director

André Luiz

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Made with ♥ by Rafael Cifu 🇧🇷

Let's connect,

and cocreate meaninful experiences!

Book some time for us to chat about your business and identify digital opportunities. Let's unlock digital power 🔥

English

Made with ♥ by Rafael Cifu 🇧🇷

Let's connect,

and cocreate meaninful experiences!

Book some time for us to chat about your business and identify digital opportunities. Let's unlock digital power 🔥

English

Made with ♥ by Rafael Cifu 🇧🇷